[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]

***This blog piece is from one of ConnectBooster’s newest contributors to our monthly blog, Angel Rojas. Check out Angel’s bio below.***

Growing a business is hard, and growing an IT business just increases that difficulty. I can tell you I speak from experience, since I’ve been working to grow my business ever since 2003, and it’s still a struggle sometimes.

There’s many opportunities to make mistakes along the way that could temporarily or permanently affect your growth. But where there are opportunities to make mistakes, there are also opportunities to have great victories. It’s all about risk and reward. Those are the two driving forces behind every entrepreneur.

As an IT company owner, I’m constantly chasing shiny technology. And since I’m also a skilled technician, the temptation to fix things and attend to client issues is high. Particularly, because I love my clients and I care deeply about them. From juggling the day-to-day issues and trying to focus on the big picture, it’s incredibly easy to become overwhelmed and simply shut down

To grow a business and turn it from a startup to sustainable takes several different disciplines and skills,  but here are some of the key ones I’ve learned along the way.

  1. Have a purpose.

Having a purpose will motivate you and your team. It will help make those gray area decisions into clear black and white ones. A meaningful purpose will also engage your team and drive them towards the type of performance that causes a business to sprout wings and soar.

By having a purpose, I can keep some perspective on what issues I need to keep in focus.

  1. Know your strengths.

Discover what you’re great at. Not just good, but GREAT. Make it your priority to stick to the things you do best so your business flows as smooth as possible.

Doing work you’re the best at will not only energize you, but will keep your business on the track for success.

Knowing my strengths reminds me that there’s always someone better than me at some things and that my strengths are not always in the technology arena.

  1. Know your weaknesses.

Dr. Ned Hallowell, in his book called Driven to Distraction at Work, encourages readers to stop trying to get better at things that they know they are weak at.

As counterproductive as that sounds, it can be a futile, energy consuming task with much waste. And waste is not profitable nor is there a place for it in business. When you know what you’re weak at, you can readily identify the strengths you need to hire to complement your weaknesses.

Knowing my weaknesses helps me to know who to hire and when. When I hire poorly, everything falls on me and I become an emotional mess. The best way I can grow my business is to focus on my talents, and let others use theirs.

  1. Hire well.

When you hire people who round out your weaknesses with their strengths, there is a harmony that words cannot adequately describe. Business is about getting things done, so make sure you have folks who are great at executing if you’re not.

  1. Delegate tasks.

Let your people do what they’re good at. Put systems in place to create accountability so that you know they’re getting done without having to micromanage your team.

In the beginning, it may be as simple as Wunderlist or Trello then mature into another system but the key is to have something!

If I don’t delegate, I become bogged down in the minutiae details and don’t get my actual job done.

  1. Manage your cash.

Think of cash as food. If you don’t have it, you will surely die. Be a hawk about getting paid for the goods and services you provide – you earned it! Then wisely choose how to use every penny – save, don’t spend; invest, don’t hoard.

  1. Always deliver and demand value.

Deliver value to your clients and demand it from your vendors. As the old saying goes, “The fool knows the price of everything and the value of nothing.” This positions you as professional rather than a commodity.

When I don’t deliver and demand value, service suffers and clients notice quickly.

  1. Love your clients.

Your clients are the reason you are provided for. They deserve great appreciation and love for placing their trust in you! It could be a random phone call or a timely gift. A simple, “Thank you, I really appreciate you”, can go a long way.

If I don’t love my clients, my people see it and they become bitter (IT is an easy place to become bitter and sour over people). Don’t let your heart harden, and keep loving your clients.

  1. Love your team.

They are being “you” to your clients every day. If you love your clients but not your team, your team will not love your clients and you will have no clients left to love. Simple.

When I don’t love my team, it is easy to come down on them hard and criticize them to the point of demoralization.

  1. Execute consistently.

The same thing goes for marketing or anything else you do – make sure you’re consistent about it. In order to do this, you will absolutely need to have the previous nine points in order.

Finally, when I don’t execute consistently, standards are violated, deadlines are missed, clients are upset, and the business operates in cycles of bursts and drags. This exhausts everyone in the office and those who care for me out of the office.

Some final thoughts.

You were probably expecting something extremely technical because the title of this post was, The Best Ways to Grow Your IT Business. But the truth is, if you’re reading this you are probably already highly competent in the IT industry.

Us IT people tend to think our business is special and that it is different so we willfully ignore some of the basics. As I look at my personal journey and interact with peers, one thing glares out:

Our businesses are NOT that special and are NOT that unique in the sense that they would be immune to the basics. As IT owners, we lean towards being techies and just don’t realize the importance of solid business fundamentals.

The hardest lessons I’ve learned in business have not been technical, they’ve all been simple business fundamentals that were challenging to execute consistently because I didn’t build a team around me to help me execute them.

I’ll leave you with this – take the time to celebrate your victories and don’t replay your mistakes. We all have a mountain to move and sometimes it feels like we’re moving it one spoonful of dirt at a time. Celebrate that spoonful, the next one will be easier and the momentum you’ll build may actually help you carry two spoonfuls![/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1505163313744{padding-top: 35px !important;padding-bottom: 35px !important;background-color: rgba(136,136,136,0.08) !important;*background-color: rgb(136,136,136) !important;}”][vc_column width=”1/3″][vc_single_image image=”10196″ img_size=”medium” alignment=”center” style=”vc_box_border_circle_2″ qode_css_animation=””][/vc_column][vc_column width=”2/3″][vc_column_text]

About Angel R. Rojas, Jr.

Angel founded DataCorps in 2003 and spends his days growing his company and sharing his expertise and wisdom with clients and peers. His job involves leading his team, communicating the vision, and promoting the company through in-person networking as he looks for new, right-fit clients to serve. His passion is to grow and grow others.

[social_icons type=’circle_social’ icon=’fa-facebook’ use_custom_size=’yes’ size=’fa-lg’ custom_size=’13’ link=’http://www.facebook.com/datacorps’ target=’_blank’ icon_color=’#85868c’ icon_hover_color=’#ffffff’ background_color=’#85858a’ background_hover_color=’#f04f23′ background_color_transparency=’.15′ /][social_icons type=’circle_social’ icon=’fa-twitter’ use_custom_size=’yes’ size=’fa-lg’ custom_size=’13’ link=’http://www.twitter.com/datacorps’ target=’_blank’ icon_color=’#85868c’ icon_hover_color=’#ffffff’ background_color=’#85858a’ background_hover_color=’#f04f23′ background_color_transparency=’.15′ /][social_icons type=’circle_social’ icon=’fa-linkedin’ use_custom_size=’yes’ size=’fa-lg’ custom_size=’13’ link=’http://www.linkedin.com/in/angeljrdatacorps’ target=’_blank’ icon_color=’#85868c’ icon_hover_color=’#ffffff’ background_color=’#85858a’ background_hover_color=’#f04f23′ background_color_transparency=’.15′ /][social_icons type=’circle_social’ icon=’fa-youtube-play’ use_custom_size=’yes’ size=’fa-lg’ custom_size=’13’ link=’http://www.youtube.com/datacorps’ target=’_blank’ icon_color=’#85868c’ icon_hover_color=’#ffffff’ background_color=’#85858a’ background_hover_color=’#f04f23′ background_color_transparency=’.15′ /][/vc_column_text][/vc_column][/vc_row]